Shopify's Stock NYSE:SHOP Performance
REUTERS/Chris Wattie

Shopify's Stock NYSE:SHOP Performance

A deep dive into the financial performance, strategic changes, and market analysis of e-commerce giant Shopify; unveiling its past triumphs, present challenges, and potential future trajectory | That's TradingNEWS

TradingNEWS Archive 7/19/2023 12:00:00 AM
Stocks SHOP

Shopify Inc. (NYSE: SHOP), the Canadian e-commerce behemoth, has been on an impressive growth trajectory despite its recent fluctuations in the stock market. Over the last three years, the company's stock has been extremely volatile, reflecting the rapidly changing e-commerce landscape. The COVID-19 pandemic played a significant role in driving the company's valuation up by a whopping fivefold, as businesses around the globe scrambled to add online stores to their operation. However, the economic reopening saw the company's stock lose these gains and even fall by a staggering 73%, making it one of the year’s worst performers. Shopify made an impressive turnaround in 2023 with a rally that surged by almost 100%. This was attributed to the company’s decision to shut down an expensive logistics initiative, which saw it reduce its workforce by a fifth while introducing new artificial intelligence functionalities to its software. The company's financials showed marked fluctuations across various ratios. The Price to Earnings (PE) ratio exhibited a startling jump, going from 49.36 in Q3 2022 to 425.94 in Q1 2023. The Price to Book ratio saw a decrease of 14.8% Year on Year (YOY), while the Price to Sales ratio decreased by 40.6%. However, the Price to Tangible Book Value saw a significant YOY increase of 1,170.9%. The Price to Free Cash Flow TTM did not experience any change during the observed periods. The company’s Enterprise Value to EBITDA presented a negative trend, decreasing by 62.6% YOY. The Free Cash Flow Yield remained consistent at 0.3%, except for Q1 2023, when it dropped to 0.1%. The company’s Return on Equity consistently remained in the negative range. Total Debt for Shopify increased by 17.0% YOY, reaching $1.4 billion by Q1 2023. The trading performance of Shopify on July 14th showed a 2.27% drop to C$88.57. Despite this, the S&P/TSX Composite Index increased by 0.74% to 20,376.57, indicating an overall positive trading session in the Canadian market. The trading volume for Shopify shares was 5.7 million, higher than its 50-day average volume of 3.5 million. However, the financial analyst community seems to be expressing some concerns about Shopify’s future performance. Evercore analyst Mark Mahaney downgraded Shopify's stock rating to 'In Line' from 'Outperform', maintaining his $69 target price. Mahaney stated that the rally seen this year, while deserved, had diluted the stock's appeal. The stock currently trades at about 11 times forward sales, higher than all but one other internet stock that Mahaney follows. He refers to Trade Desk (TTD), an online advertising platform that boasts considerably higher margins than Shopify. He also commented on the company trading for over 100 times its expected 2024 Ebitda. Mahaney’s downgrade, driven primarily by valuation, suggests that investors looking for a more reasonably valued online retail play should consider Amazon.com (AMZN). Despite the downgrade, Shopify shares only saw a 1% drop in after-hours trading. However, it's worth noting that Shopify’s stock price has surged by an impressive 295% over the last five years. In the past week alone, the company added US$8.4 billion to its market cap, with a pleasing 39% gain in the last three months. Despite being currently unprofitable, Shopify has been growing its revenue at an annual rate of 39% over the last half-decade. Despite the positive performance this year, the future may not be as promising for Shopify. Current valuation analyses suggest that the stock might be overvalued, with optimistic assumptions already priced in. Given Shopify's high beta, any unfavorable deviations from the expected aggressive growth profile could result in a stock sell-off. Therefore, potential investors might be wise to wait for more attractive entry points in the future. Shopify is renowned for providing a comprehensive cloud-based e-commerce platform for small and medium-sized businesses, offering tools to start, scale, market, and manage retail businesses. Shopify's platform is used by merchants across approximately 175 countries, and two-thirds of the company's sales were generated in the U.S. in FY 2022. On the other hand, Shopify's stock demonstrated a significant rally this year, yielding a massive 85% year-to-date return, significantly outperforming the broad market. However, current valuation multiples are considerably lower than the company's 5-year averages. If one considers a discounted cash flow [DCF] simulation, the current valuation might be unattractive, signaling potential overvaluation of around 23%. Shopify's past performance and market movement offer interesting insights for investors, particularly those looking to capitalize on the continued rise of e-commerce. However, considering the company's volatile stock movements and various market analyst opinions, it becomes crucial to consider the fundamental and technical aspects while making any investment decision. Looking at the broader market, e-commerce as an industry has seen tremendous growth and innovation, spurred on by technological advancements and changing consumer behavior. The COVID-19 pandemic further accelerated the shift towards online shopping, benefitting companies like Shopify. However, with the economy gradually reopening, it's anticipated that some businesses might return to brick-and-mortar operations, which could impact Shopify's growth. Shopify's software and services have proven to be critical for businesses during the pandemic, especially for those wanting to transition to an online model quickly and efficiently. The company's offerings include online store design, inventory management, sales analytics, and integration with other online platforms. This comprehensive suite of services, coupled with Shopify's user-friendly interface and scalability, made it a preferred choice for many small and medium businesses. In 2022, two-thirds of the company's sales were generated in the U.S, highlighting the company's dominance in this key market. Expanding its presence in other international markets could be a potential growth driver for the company. However, Shopify's decision to shut down an expensive logistics initiative, which saw it reduce its workforce by a fifth and introduce new artificial intelligence functionalities to its software, reflects the company's strategic shift to prioritize profitability over aggressive expansion. This move could help the company improve its bottom line in the long run, even though it might face short-term growth challenges. Looking at the company's financials, Shopify's high PE ratio of 425.94 in Q1 2023 suggests a higher growth expectation, which, if not met, could lead to price correction. The decrease in the Price to Book and Price to Sales ratios might indicate a more conservative market expectation about the company's growth. With total debt increasing by 17.0% YOY, reaching $1.4 billion by Q1 2023, the company's financial health may be a concern. However, it is worth noting that debt can also be used for investment and growth. The key is to determine whether this debt level is sustainable in the long run. The trading performance of Shopify on July 14th showed a 2.27% drop to C$88.57. Despite this, the S&P/TSX Composite Index increased by 0.74% to 20,376.57, indicating an overall positive trading session in the Canadian market. In terms of analyst ratings, Evercore's downgrade to 'In Line' suggests caution. Mahaney's recommendation for investors to consider Amazon.com (AMZN) as a more reasonably valued online retail play further underscores the perceived overvaluation of Shopify's stock. Despite this, the stock price has surged by an impressive 295% over the last five years, with the company adding US$8.4 billion to its market cap in the past week alone. A pleasing 39% gain in the last three months and an annual revenue growth rate of 39% over the last half-decade suggest strong momentum. Nonetheless, the future may not be as promising for Shopify. Current valuation analyses suggest that the stock might be overvalued, with optimistic assumptions already priced in. Given Shopify's high beta, any unfavorable deviations from the expected aggressive growth profile could result in a stock sell-off. Therefore, potential investors might be wise to wait for more attractive entry points in the future. In conclusion, while Shopify's past performance and current year rally have been impressive, it's important for investors to carefully assess the company's financial health, the valuation multiples, the broader market conditions, and the growth prospects of the e-commerce industry. The fluctuations in the stock market, the economic reopening, and the shift in the company's strategic focus towards profitability make it imperative for investors to closely monitor the situation and make informed decisions.